Marketing Operations
YourICP gives Marketing Ops teams a continuous data foundation so the work you put into campaigns is backed by contacts worth reaching.
The challenge
Marketing Operations teams build the systems, manage the data, and own the performance metrics. When campaigns underperform, the first question is usually about strategy, creative, or targeting. The real answer is often simpler: the contacts behind the campaign were stale, wrong, or never matched the ICP in the first place.
Bad data is one of the most common causes of underperforming demand gen programs, and one of the least visible. Emails bounce. Sequences go to people who changed jobs. Personalization falls flat because the job title in the CRM is six months out of date. And when you bring in AI-powered tools to scale your programs, they inherit the same problems and run them at higher volume.
30 to 40 percent of people change jobs every year. Every list you built last quarter has contacts in it that no longer match the person you think you're reaching. Most teams don't find out until bounce rates climb and deliverability takes a hit.
A data cleanup project solves the problem for a few months. Without a continuous hygiene layer running underneath, the same decay comes back and the same manual work starts over. Marketing Ops teams with lean headcount can't afford to run that cycle on repeat.
When results are inconsistent, it's difficult to know whether the offer missed, the audience was wrong, or the contacts weren't accurate to begin with. Bad data creates noise in every report, making it harder to optimize what's actually working.
Personalization that uses the wrong job title isn't personal. Segmentation built on incomplete records doesn't segment accurately. AI-powered outreach running on unverified contacts reaches the wrong people faster. The value of every AI tool your team uses is only as high as the data it runs on.
EnrichICP
EnrichICP is a continuous data hygiene and verification tool built for Marketing Operations teams managing the contact data behind campaigns, automations, and reporting. It doesn't run as a one-time project. It runs as an ongoing layer that catches job changes, bad phone numbers, outdated emails, and mismatched records before they reach your sequences and do damage.
Every record goes through a proprietary QA process that goes beyond validation. Most data tools confirm that a contact method is technically functional: the email is deliverable, the phone number is in service. EnrichICP verifies that it belongs to the right person at the right company. That distinction is what separates a campaign that converts from one that looks clean on paper but falls flat in practice.
"Before YourICP, we were wasting time chasing the wrong leads with messy data. Our connection rate jumped 400 percent, and our database is finally clean and aligned with our true ICP." — CEO, TechTopia
DiscoverICP
When your programs need new contacts rather than cleaner existing ones, DiscoverICP sources and delivers pre-verified, ICP-matched contacts from multiple trusted data sources. No subscriptions, no credit burns, no contacts that require a separate cleaning step before they're usable in a campaign. You see the exact contact count before you commit any budget, and once you purchase, the data is yours.
For Marketing Ops teams supporting demand gen programs, ABM motions, or expansions into new segments, DiscoverICP fills coverage gaps without the upfront commitment and contract lock-in that comes with legacy data subscriptions.
Customers report a 4.5x increase in connect rates and a 30 to 40 percent reduction in database waste after switching to pre-verified contacts through DiscoverICP.
Better together
EnrichICP keeps your existing CRM accurate so every campaign starts from a verified baseline. DiscoverICP fills the gaps with net-new contacts that are already clean when they arrive. Running them together means your database is continuously accurate and continuously growing, without adding new records on top of existing decay.
For Marketing Ops teams managing multiple programs at once, preparing for an AI rollout, or trying to close the gap between marketing and sales on data quality, the two products work as a complete data layer rather than two separate point solutions.
What makes us different
Most data tools confirm that a contact method exists. We confirm it belongs to the right person at the right company. Every phone number, email, social profile, and contact detail is checked for accuracy. That distinction is what shows up in bounce rates, connect rates, and campaign performance.
Data decays every day. A quarterly refresh or one-time cleanup project doesn't hold. EnrichICP runs continuously so your campaigns are always drawing from accurate records without a recurring manual project eating into your team's bandwidth.
No upfront credit commitments. No subscriptions that lock capital into contacts you haven't vetted yet. You pay per record delivered, so your data spend scales with results.
Real people handle your campaigns, verify your records, and make sure every list is accurate before it ships. When something needs attention mid-campaign, there's someone to call. No tickets, no chatbots, no waiting on a self-serve knowledge base.
Every record from EnrichICP and DiscoverICP is structured, enriched, and verified before it reaches your workflows. Personalization that actually personalizes. Segmentation that reflects real ICP fit. Automated outreach that reaches real decision-makers.
Ivy
Describe your ideal buyers. I'll show how many we can reach.
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